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This week’s Teacher’s Corner helps students prepare for the future while practicing using infinitives. This week’s lesson introduces WOOP, which is a way of planning for future success. When using WOOP, you think of a future wish, make an outcome to achieve, consider obstacles, and finally develop a plan to make your wish come true.

Level

Intermediate to Advanced

Language Focus

Speaking, reading (primary focus); listening, writing (secondary focus)                  

Goals

During this activity students will

  • Review infinitives while making future plans
  • Practice speaking skills by discussing their wishes for the future

Materials

  • Teacher: whiteboard or chalkboard, markers or chalk, a timing device
  • Students: pencils or pens, notebooks or writing paper, recording devices (optional)

Preparation

  1. Read through all the materials carefully.
  2. Print out the “WOOP – Verbs and Adjectives List” in Appendix 1, and make copies for each student.

Activity Part One: dreaming of the future

In this part of the activity, students work in small pairs to discuss the future.

1.     Begin this activity by writing the year that is twenty years in the future on the board. For example: If it is the year 2017, write the year 2037 on the board.

2.     Ask students to think about where they will be twenty years in the future. Where will they live? What job will they have? What will they do as a hobby or for fun in the future?

3.     Have students take out a piece of paper and a pen or pencil and write down their answers to these questions. Encourage students to be as creative as possible and to write down as many details as they can.

4.     Next, have the students form pairs or small groups and share their futures with their partners. Encourage the students to ask questions about their partners’ plans.

5.     Conclude this portion of the activity by asking the students to share their plans with the entire class.

Activity Part two: Make dreams come true

1.     Begin the next part of the lesson, by asking the students, “How do you make your future goals come true?”

2.     As students share their answers in pairs or small groups to the question, write on the board the following:

WOOP

Wish

What do you want to do?

 

Outcome

Why do you want to do it?

 

Obstacle

What do you do now that keeps you from doing it?

 

Plan

What should you do to overcome the obstacle?

 

3.     Tell the students that today they will make plans for the future using WOOP. WOOP, or “Wish, Outcome, Obstacle, Plan,” helps people think about their future as a process instead of just an idea. It encourages people to take actions that make their dreams possible.

4.     Work through an example together as a class by filling in the last column on the table. For example:

WOOP

Wish

What do you want to do?

I want to speak better English.

Outcome

Why do you want to do it?

Speaking better English would allow me to study in the United States.

Obstacle

What do you do now that keeps you from doing it?

I’m afraid to speak English with new people, so I do not improve quickly.

Plan

What should you do to overcome the obstacle?

I intend to create an English club at school to practice my speaking with friends.

5.     As a quick review, ask the students where the infinitive verbs are in the sentences above (Teachers could also ask students to idenitify gerunds here, though not the focus of this activity). As students call out the answers, circle or underline the infinitive verbs in the sentences.

6.     Next, have the students write down a table like the one above with their own plan for the future. Students can use their idea from Part 1 of this activity or create a new plan to follow.

7.     While students work on their ideas, pass out the verbs and adjectives list found in Appendix 1. Encourage students to use the verbs and adjectives in their sentences.

8.     Conclude the activity by having the students share their WOOP plans with the class.

Appendix 1: WOOP – Verbs and Adjectives List

Directions: Use the following verbs and adjectives to create sentences about the future.

Verbs Followed by Infinitives

attempt

decide

intend

plan

try

ask

expect

know how

prepare

volunteer

be able

fail

learn

promise

want

can afford

hope

need

refuse

would like

Adjectives Followed by Infinitives

afraid

determined

lucky

relieved

sorry

careful

difficult

necessary

rewarding

surprised

certain

easy

proud

right

willing

challenging

excited

ready

shocked

wrong

Directions: Use the following verbs and adjectives to create sentences about the future.

Verbs Followed by Infinitives

attempt

decide

intend

plan

try

ask

expect

know how

prepare

volunteer

be able

fail

learn

promise

want

can afford

hope

need

refuse

would like

Adjectives Followed by Infinitives

afraid

determined

lucky

relieved

sorry

careful

difficult

necessary

rewarding

surprised

certain

easy

proud

right

willing

challenging

excited

ready

shocked

wrong

 

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This webinar, "To Correct or Not Correct? Ideas for Subtle Correction During Speaking Tasks," presents techniques designed to correct students’ grammar without interrupting the free flow of speech or the lesson. These techniques work with all levels and in a variety of settings. Participants will have an opportunity to consider when these techniques would be effective versus when other forms of traditional correction may be more helpful. The techniques presented can be added to teaching practices immediately, and teachers may realize they’ve already been using some of them.

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This webinar, "Understanding Documentation and Draft Writing for Business English," considers how context, content, and tone can help make business-related draft writing processes more effective and enjoyable for both writers and readers. This webinar addresses the range of documents draft writers often require—press releases, circular emails, and meeting minutes, among other things—as well as the planning tools, such as outlines and preparatory questions, that effective business writers need.

Author: Ben Taylor Format: Text, Video

 

This week’s Teacher’s Corner practices using gerunds and infinitives through a reading activity on professional video gaming. Video gaming has become a big business, with many professional gaming teams, university teams, and national teams competing in global video game tournaments. Other video gamers have become Internet celebrities through recording themselves playing video games and broadcasting the videos. While the idea of professional gamers and online video game streaming may be new to us as teachers, there is a good chance that students are already familiar with these job opportunities. This week, while students learn to use gerunds and infinitives, take some time to learn about the wide world of video games from them!

Level

Intermediate to Advanced

Language Focus

Reading, speaking (primary focus); writing (secondary focus)         

Goals

During this activity students will

  • Practice using gerunds and infinitives within the context of a reading activity
  • Practice speaking skills by discussing the world of video games

Materials

  • Teacher: whiteboard or chalkboard, markers or chalk, a timing device
  • Students: pencils or pens, notebooks or writing paper, recording devices (optional)

Preparation

  1. Read through all the materials carefully.
  2. Print out enough copies of the “Professional Gamer” reading in Appendix 1 for each student in the class.
  3. Read over the “Professional Gamer” Answer Key in Appendix 2 before class. Check the reading for vocabulary that may be unfamiliar to students.

Activity Part One: Professional gamer reading

1.     Begin this activity by asking the students if they play video games.

a.     Ask them what kinds of video games they play and what they enjoy about video games.

2.     Next, on the board write the word E-Sports. Ask the students if anyone knows what this word means. If any of the students knows the term, have them explain what e-sports means to the class.

a.     Note: E-Sports is defined as a multiplayer video game played competitively by professional gamers and watched by fans.

3.     Inform the students that today the class will learn about video games and e-sports through a reading activity.

4.     Distribute a copy of the reading activity in Appendix 1 to each student in class.

5.     Have the students skim the reading for any unfamiliar vocabulary terms, and provide them time to ask about any new vocabulary words.

6.     Next, have the students read the paragraphs. For each paragraph, students should decide if a gerund or an infinitive is the correct form of the verb.

7.     Give the students time to complete the reading and to fill in the gerund and infinitive blanks.

8.     Once the students are finished, have them form pairs or small groups and review their answers together. If a pair has different answers for a blank, encourage them to discuss and decide which answer is the correct one.

a.     Note: For additional reading and speaking practice, have the students read the paragraphs aloud, taking turns at each new paragraph, while they review their answers.

9.     After the pairs have checked their answers, review the answers as an entire class to double-check the answers.

Appendix 1: Professional Gamer

Directions: Read the story below on the life of a professional video game player. Then fill in the blanks with either a gerund or an infinitive form of the verb.

 

Many young people enjoy ______________ (play) video games. For most players, video games are a fun hobby _______________ (enjoy) with friends. However, some video gamers have made their hobby into a career! Two ways video games are becoming a profession are through competitive sports or by live-streaming video games over the Internet.

Video gaming as a professional sport, or e-sport, is the fastest growing sporting event in the world. Millions of people around the world like _______________ (watch) teams compete in tournaments, with first place prizes in these tournaments as high as $10 million. Due to this popularity, organizers of the Olympics are considering including e-sports in future Olympic games. In the United States, universities have begun _______________ (offer) scholarships to students _______________ (play) video games on a university team, the same as baseball, soccer, or basketball athletes. Competing as a professional video gamer is difficult. The best players in the world need _______________ (practice) up to 50 hours a week, and many players retire, or stop playing, around the age of 25, when they are considered too old to stay competitive.

Other video gamers have turned their hobby into a career as “streamers,” and many former professional gamers switch from competition to streaming video games. A streamer’s job is _______________ (play) video games online and broadcast the gameplay on his or her channel for others _______________ (watch). _______________ (watch) a streamer can be a great way _______________ (learn) about a new game or meet others who enjoy _______________ (play) the same game.

It may seem easy to broadcast yourself ______________ (play) games on the internet, but the life of a streamer can be difficult. Many streamers need _______________ (broadcast) up to eight hours a day _______________ (keep) people _______________ (watch) their channel. To keep people watching, the streamer must play a video game while _______________ (entertain) the audience watching. A streamer earns money through advertisements, so the more people who watch, the more money a streamer can earn from his or her channel.

With hard work and lots of practice, players can turn their love of video games into an exciting career as a professional athlete or as an entertaining streamer.

Appendix 2: Professional Gamer Reading Answer Key

Directions: Read the story below on the life of a professional video game player. Then fill in the blanks with either a gerund or an infinitive form of the verb.

Many young people enjoy playing video games. For most players, video games are a fun hobby to enjoy with friends. However, some video gamers have made their hobby into a career! Two ways video games are becoming a profession are through competitive sport or by live-streaming video games over the Internet.

Video gaming as a professional sport, or e-sports, is the fastest growing sporting event in the world. Millions of people around the world like to watch teams compete in tournaments, with first place prizes in these tournaments as high as $10 million. Due to this popularity, organizers of the Olympics are considering including e-sports in future Olympic games. In the United States, universities have begun to offer scholarships to students to play video games on a university team, the same as baseball, soccer, or basketball athletes. Competing as a professional video gamer is difficult. The best players in the world need to practice up to 50 hours a week, and many players retire, or stop playing, around the age of 25, when they are considered too old to stay competitive.

Other video gamers have turned their hobby into a career as a “streamer,” and many former professional gamers switch from competition to streaming video games. A streamer’s job is to play video games online and broadcast the gameplay on his or her channel for others to watch. Watching a streamer can be a great way to learn about a new game or meet others who enjoy playing the same game.

It may seem easy to broadcast yourself playing games on the internet, but the life of a streamer can be difficult. Many streamers need to broadcast up to eight hours a day to keep people watching their channel. To keep people watching, the streamer must play a video game while entertaining the audience watching. A streamer earns money through advertisements, so the more people who watch, the more money a streamer can earn from his or her channel.

With hard work and lots of practice, players can turn their love of video games into an exciting career as a professional athlete or as an entertaining streamer.

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This webinar, "Cross-Cultural Competence in the Business English Classroom," will explore strategies to help your students engage more effectively with their business counterparts from all over the world. Participants will reflect on how their behaviors are shaped by the characteristics of their own cultures, anticipate potential intercultural conflicts in a series of business scenarios, and receive practical tips for including cross-cultural competence training in their business courses.

Author: Lisa Mann Format: Text, Video
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This webinar, "Presenting Ideas through Digital Storytelling in the English Language Classroom," focuses on using digital storytelling techniques as an effective way to promote engagement. Teachers will learn about various forms of digital media and how to use rhetoric successfully in the storytelling process. As a result, teachers and students alike will be able to create digital content that serves both instructional and personal purposes.

 
Author: Eric Wenninger Format: Text, Video
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This webinar, "Connecting Reading and Writing in Grammar Teaching: A Functional Approach," explores teaching grammar from a meaning-based perspective. Participants will learn key components of a functional linguistic approach to grammar teaching, analyze how particular words and sentences enact meaning, and consider the benefits of taking a functional approach when teaching English grammar. Participants will have opportunities to apply functional approaches to the classroom through close reading and unpacking language in authentic texts. Multiple classroom applications will be shared.

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This month’s Teacher’s Corner explores the uses of gerunds and infinitives, how to use them, and when. This week we begin the month with an activity focused on unique jobs that uses infinitives in the verb phrases like to, want to, need to, and hope to.

Level

Intermediate to Advanced

Language Focus

Reading, speaking (primary focus); writing (secondary focus)         

Goals

During this activity students will

·       Practice using infinitives within the context of discussing jobs

·       Practice speaking skills by discussing interesting jobs and skills needed for those jobs

Materials

  • Teacher: whiteboard or chalkboard, markers or chalk, a timing device
  • Students: pencils or pens, notebooks or writing paper, recording devices (optional)

Preparation

  1. Read through all the materials carefully.
  2. Print out copies of the Unique Jobs cards in Appendix 1. Print enough copies so that half of the students have a job title card and half the students have a job description card.
  3. Cut out the Unique Jobs cards to make a stack of job title cards and job description cards.

Activity Part One: Job description jumble

In this part of the activity, students will match job descriptions to the job titles. The goal of this portion of the activity is to introduce students to jobs they may not know while practicing reading infinitive verbs.

1.     Begin this activity by dividing the class into two groups: group A and group B.

2.     Give each student in group A one job title card. Give each student in group B one job description card.

3.     Have the students move around the classroom and match the job descriptions to the correct job title card. Once students have matched a job title to a description, they should stand together in a pair.

Note: Since these are unique jobs, many of the job titles may be unfamiliar to the students. That’s OK. The goal of this warm-up activity is to introduce students to some jobs that they may not know exist. Have the class keep making matches until they have them all correct, or as long as time permits.

4.     Once the students have matched the job descriptions to the job titles, have the pairs share their job titles and descriptions with the class. While students share their answers, check their matches for correctness. If there is a mismatch, have the class work together to make a correct match!

Activity Part two: That’s my job

1.     Begin the next part of the lesson by having the students do a Think, Pair, Share:

a.     Ask the students to think about which of the unique jobs from Part 1 is the most interesting to them.

b.     Next, have them share with a partner which job interests them and why. Encourage the students to ask questions about their partner’s answers.

c.     Finally, have the students share their unique jobs with the class.

Note: For advanced classes, have students share their partner’s unique job in order to practice using reported speech.

2.     After the Think, Pair, Share activity, ask the students if they know of any other unique or interesting jobs they would like to do in the future. Have the students continue to work with their partners to brainstorm some jobs they find unique or interesting. These can be real jobs, or students can use their imaginations to create entirely new jobs.

3.     While students are brainstorming, write the following on the board:

like to + (infinitive verb)

A location scout would be an interesting job, because I like to meet new people.

want to + (infinitive verb)

I want to travel around the world, so it would be a great job for me.

need to + (infinitive verb)

If I want to be a location scout, I need to study English and geography.

hope to + (infinitive verb)

When I get a job as a location scout, I hope to travel to New York City.

4.     Using the sentences on the board as an example, have the students write their own sentences about the unique job they find the most interesting.

a.     Note: Students do not need to strictly follow the order of sentences as written on the board. They can mix up sentences and structures to be as creative as they want to be. Encourage students to write additional sentences that provide more details about their job.

5.     To conclude this activity, have the students come to the front of the class and share their sentences.

Optional Activities:

1. Before students share their sentences, have them research their job as homework. Then in the next class, have them present their sentences along with any additional information they learned about the job.

2. Have students draw a recruitment poster for their job. Recruitment posters should be exciting to attract people to a specific job, so encourage students to be creative with their posters.

Appendix 1: Unique Jobs

Directions: Cut out the job and job description cards below. Give half of the students a job title card, and give the remaining students the matching job description cards. Have the students work together to match the job descriptions to the correct job.

Job Title

Job Description

Soil Conservationist

My job is to design plans to prevent erosion and to develop practices for using land. Much of my job is performing land-use surveys.

Jingle Writer

My job is to write short, likeable songs that can be used in commercials on television or the radio.

Personal Shopper

My job is to give advice or suggestions to people on what to buy, usually clothes. I may also spend time shopping for a customer too busy to shop.

Phlebotomist

My job is to draw blood from patients at the hospital. Doctors use these blood samples to understand why a patient is ill.

Stunt Person

My job is to act in movies when a scene is too dangerous for a movie star. In my job I might have to drive, to jump from a great height, or to fight.

Volcanologist

My job is to study the formation and activity of volcanoes and their current and historic eruptions.

Tailor

My job is to make clothes for customers. I also work to make changes to customers’ clothes so the clothes fit better.

Biomedical Engineer

My job is to create new medical devices and research new ways to treat patients who are sick.

Location Scout

My job is to visit places that can be used for filming movies. I have to find interesting places and prepare them before the directors and actors arrive.

Antiquarian

My job is to collect and study old items to learn more about the past and how people lived long ago.

 

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Imagine you need money to launch your new teaching tool: a software program that helps teachers grade papers quickly. One day, you find yourself in an elevator with one of the wealthiest investors in your hometown. You have only the time in the elevator to share your idea and catch the interest of the investor. What do you tell the investor about your idea in 30 seconds?

As a Business English teacher, you help your students acquire the language skills necessary to function in the business world. It is equally important to help your students recognize the cultural norms and standards of communication they may encounter in the business world. The activity for this week gives students an opportunity to write and practice an elevator pitch, a technique frequently used in business and entrepreneurship situations. The elevator pitch is used to briefly introduce a business, a product, or an idea to a group of colleagues or potential investors. Elevator pitches are very short, and must present important information quickly and effectively.

Level

Advanced

Language Focus

Writing

Goals

During this activity, students will be able to do the following:

  • Identify the key components of an elevator pitch.
  • Apply the specifics of an elevator pitch to a product or idea.

Materials

  • Paper and pencils
  • Elevator Pitch Example (see Appendix A)
  • Elevator Pitch Activity (see Appendix B)

Preparation

  • Make copies for all students of the Elevator Pitch Example in Appendix A.
  • Print and make copies for each student of the Elevator Pitch Activity in Appendix B.

Procedure

1.     Begin class by telling students, “Today we are going to discuss one of the most effective ways to present a new business idea or product to colleagues or investors. This technique is called the elevator pitch.”

2.     Ask students what an elevator pitch might be and why it is called an elevator pitch. Give them 2-3 minutes to think and to discuss with classmates sitting nearby. After they discuss, ask students to share their ideas.

3.     Next, hand out copies of the of the Elevator Pitch Example. Give students a few minutes to read through the example pitch.  

4.     While students read, write the following components of an elevator pitch on the board:

  • Who I am
  • Why I am here
  • What problem I am solving
  • What solution I offer
  • Why my solution is competitive

5.     Present the components of the elevator pitch you wrote on the board. Explain that the components are not in any particular order because elevator pitches can be organized in different ways based on the purpose of the pitch and the audience (who is hearing the message).

6.     Put students into groups of three based on the alphabetical order of their last names. For example, the first three students in alphabetical order will work together, the next three will work together, etc.

7.     Ask groups to review the example elevator pitch together. Ask them to find the elevator pitch components from the board in the example. For example, where does the speaker explain who he or she is? What is the problem being addressed? Give students about 5-10 minutes for this part of the activity.

8.     After groups have identified the components of the sample elevator pitch, review the answers as a large group.

9.     Explain that now students will work in groups to write an elevator pitch for a new product their company is promoting.

  • Hand out a copy of the Elevator Pitch Activity to each group.
  • Review the activity as a class, and answer any questions students might have before beginning.
  • Tell students they have 20 minutes to work in groups to write their elevator pitch.

10.  Have students submit their elevator pitches before leaving class, and then assess the pitches based on components of an elevator pitch.

Variations

An alternative to this activity is to have students work individually to write an elevator pitch on a product or idea they have researched in class. Students could then present their elevator pitch to classmates.

Extensions

The activity could be extended so that the groups work together to present their elevator pitches to the class. Each group could practice by having each member present the pitch to the other two group members. After practicing, the group decides which member will present the pitch to the entire class.

Extend the activity into another lesson where the focus is on presenting elevator pitches. Students could begin by practicing their own pitches or the example pitch used at the beginning of the activity.

Appendix A

The Smith Patient Lift - Elevator Pitch Example

Good morning. My name is John Smith, and I’m here to discuss a new investment opportunity with you.

Did you know that each year, 20,000 patient-care workers such as nurses and health aides experience back injuries while working?  We solve that problem with the Smith Patient Lift.

Hospitals have several options to move bed-ridden patients – from automatic lifts attached to ceilings to teams of caregivers that lift and move patients manually. But caregivers helping patients in their own homes don't have those options. The options available to hospitals are difficult to use, expensive to install, and don’t fit inside most homes.

Don and Kelly Smith care for elderly patients in their homes in Jackson, and they needed a better solution for moving patients, so they built and patented the Smith Patient Lift. It’s an automated lift device that attaches directly to a patient’s bed. This lift allows a single caregiver to lift and move a patient safely without causing further injuries to the patients or caregivers.

With over 12 million Americans receiving home care, we plan to generate over $10 million in sales by year 5. We have an experienced team that includes experts in medical equipment sales. We are seeking a $500,000 investment and would like to meet with you to discuss this opportunity. Can we get on your schedule?

Appendix B

Elevator Pitch Activity

Imagine that you are looking for investors for a new product that your company has just developed. The product is called a Cronut, and the specifics are listed below. Read through the specifics, and working with your group, write an elevator pitch to present this product to investors. Remember to include the main components of a well-written elevator pitch and keep the pitch to fewer than 200 words.

New Product: Cronut

  • Pastry that combines a donut and a croissant
  • Low cost to-go breakfast/snack product
  • Combines the lightness of a croissant pastry with the sweetness of a donut
  • Can be purchased fresh at local bakeries or packaged in supermarkets
  • Fits in with existing culture of buying food and taking it to go
  • Well-made pastries using high-quality ingredients are difficult to find on most supermarket shelves
  • Brings together a classic American pastry with a classic French pastry into an innovative new product loved by a large swath of potential customers

Elevator Pitch Components

  • Who I am
  • Why I am here
  • What problem I am solving
  • What solution I offer
  • Why my solution is competitive
Format: Text
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Conducting a swot analysis

Investors, entrepreneurs, and businesses regularly need to evaluate themselves, their peer companies, or competitors. A SWOT analysis offers an efficient way to evaluate and consider a company’s strengths and weaknesses. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. After completing a SWOT analysis, business owners can make more effective decisions that encourage their growth and development of their business.

A SWOT analysis focuses on both the internal and external aspects of a business. The internal aspects are a company’s Strengths and Weaknesses; these include market share, the experience of the team, image, finances, distribution, and technology. The external components are the Opportunities and Threats from outside the company, which can include other markets, the larger economy, competitors, consumer tastes, technology development, and needs (Appendix A has a glossary of these terms.).  After completing a SWOT analysis, a company has a much clearer picture of where they fit in the market.

In this activity, students work in small groups to conduct a SWOT analysis of a major company. The activity begins with the teacher reviewing what considerations are made when evaluating a company and then introduces the process of a SWOT analysis. By the end of the activity, students have worked through their first SWOT analysis and are ready to apply the process to businesses that interest them.

This activity is intended for advanced adult learners working in the business sector with some level of familiarity in evaluating businesses. If you and your students need additional support, please review Appendix A for definitions of terminology used in a SWOT Analysis.

Level

Advanced, Adult Learners

Language Focus

Writing

GOALs

During this activity, students will be able to

  • Identify the components of a SWOT analysis.
  • Apply the process of SWOT analysis to evaluate a company.

Materials

  • Computers with Internet access
  • The link to or copies of a company profile (There are many available online).
  • Pencils and paper

Preparation

  • Organize students into groups of three using students’ business interests. For example, students interested in technology businesses could be grouped together, students interested in science-related businesses could be grouped together, and so on.
  • Print copies of the company profile you chose, or make sure that each group has access to the Internet to visit the link.
  • Write the SWOT Analysis chart on the board for all students to see.
 
                                       
                      Strengths                                                           Weaknesses
 
 
 
                      Opportunities                                                     Threats
 
 
 

Procedure

1.     Open class by asking students this question: How would you evaluate your company in order to make good decisions for its growth and development?

a.     Take some time for students to share their ideas and experiences.

b.     Some students, especially those working in business, might already be familiar with SWOT analysis and may bring up the topic.

2.     Explain to the class that there is a tool commonly used in business to evaluate a company, and it is called a SWOT analysis.

3.     Point to the SWOT chart on the board and to each category. Ask students what each category might evaluate. What is included in strengths and weaknesses? What is considered in threats and opportunities?

a.     As students share some of their answers, write their ideas in the corresponding areas of the chart.

b.     Once students have shared their ideas, fill in the blanks with the following:

                                               i.     Strengths and weaknesses examine market share, the level of experience of the team, the company’s image, finances, product distribution, and technology.

                                             ii.     Opportunities and threats focus on other markets, the economy, competitors, consumer tastes, technology development, and needs.

c.     Take time to review any new vocabulary possibly unfamiliar to students by offering clear examples or eliciting definitions from students. See Appendix A for a glossary of these terms.

4.     Put students into the prepared groups and explain that they will now conduct a SWOT analysis of the company you chose.

a.     On the board, write the web address of the company profile.

                                               i.     Note that the company profile may include a lot of detail, and students may need some instruction on navigating it.

b.     Have students copy the SWOT analysis chart onto a piece of paper.

5.     Using the information from the company profile, the groups will complete an analysis (one piece of paper per group is sufficient).

a.     Give students about 20 minutes to complete the task (longer if needed).

6.     After each group has finished their analysis, combine each group with another group.

7.     Tell them the two groups will now discuss and compare their analyses.

8.     In order to follow up on the activity, bring the class back together and work as a class to complete the SWOT analysis on the board for all to see.

a.     Encourage debate about what should or should not be included.

Extensions

Extend the activity by asking students to do a SWOT analysis on a company of their choosing. In a future class or for homework, students can apply the skills they learned in the group analysis to complete an analysis on their own. If your students are working professionals, they could complete an analysis on their own company or business.

Appendix A

Glossary of Relevant Vocabulary

Company image: How positively or negatively the company is viewed by customers, other companies, and economists.

Competition: Other companies that work in the same industry and that compete for customers and suppliers.

Customer base: The number of people who might buy a company’s product; the number of potential customers.

Experience of the team: The experience of those running a company, including their education, their experience and number of years in business, and their achievements.

Finances: Include the debts and assets owned by a company in addition to costs and revenue.

Market share: The amount of a company’s sales when compared to other companies in the same industry.

Product distribution: The number of stores or areas their product or idea is available. Also, the cost and effort of getting its products to stores.

Product line: The list of products a company sells.

Technology: A broad term; examines how technology (both digital and mechanical) is used in all areas of the company and the technology that the company is developing.

 

 

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